Blues Clothing is leading the way with our Licensed Toddler Daywear division.

We pride ourselves in delivering ‘Best in Class’ designs and award-winning collaborations to all our customers through strong partnerships with our licensors.

With an impressive portfolio of amazing licenses to service the retail market we strive to deliver trend led designs to continually surprise and delight.

We specialise in crafting irresistibly soft, plush-textured gowns, wraps, hooded tops, and sleepwear. Drawing inspiration from global trends, our creative team brings the latest in fabric innovation, colors, and styles to ensure our designs are as stylish as they are cosy —perfect for unwinding at home.

We design bespoke collections for women, men, and children, collaborating with leading high-street retailers, online stores, and grocers. Our creations range from private-label loungewear to licensed favorites, including beloved brands and characters like Disney classics, Hello Kitty, Marvel superheroes, and Peter Rabbit.

Dennicci is an award-winning babywear specialist, providing everything your newborn needs—from that first precious hospital outfit to charming outfits for special visits with family. Known for our creativity, we bring fresh designs to our customers, featuring beloved licensed characters like Peter Rabbit, Disney favourites, Flower Fairies, and The Gruffalo, among others.

Alongside these, we offer our own exclusive essentials, including cosy sleeping bags, blankets, bibs, changing mats, and much more.

The newest division of the Blues Group, delivering innovative, market-leading costume collections with a strong commitment to sustainability. Our extensive portfolio of licensed costumes and event-led designs has made us the go-to partner for standout dress-up experiences.

We create imaginative, high-quality costumes for children that inspire year-round play, parties, and events. Supporting initiatives like World Book Day, our costumes bring beloved book characters to life, from The Gruffalo and Peter Rabbit to The Very Hungry Caterpillar. With Blues Dress Up, kids of all ages can explore their favorite characters and roles, sparking learning and play through dress-up. Whether it’s a doctor, witch, or a beloved character, our dedicated team of designers brings each costume to life with quality and creativity.

As part of Blues Group Ltd, Brecrest Sports Ltd has been a trusted provider of baby and toddler wear for the sports industry for many years. We've recently expanded our range to include nightwear and robes for all ages, from newborns to men’s and women’s sizes.

Our collections are available in major supermarkets, including Asda, Sainsbury’s and Tesco, as well as popular high-street retailers like Primark and Sports Direct. With a focus on excellence, innovation, and design, we’re dedicated to delivering high-quality products that continue to set industry standards.